The Ideal Way to Make Employer Branding Works

In Brief

• Employer branding is the ability to align the way an employer’s culture, values, and purpose are being perceived internally and externally.
• Having the right employer branding strategy can lead to the pooling of talents that share similar values as the company.
• Employer branding works when the employer knows the exact problem and has the will to prioritize it based on urgency and tackle the employer branding problems one at a time.

Values and purpose, almost every company has that attentively created and put on their website. However, how the public perceives us is totally a different matter altogether. Therefore, companies need to have the ability to align the way an employer’s culture, values, and purpose are being perceived, internally and externally. This ability is what we call, employer branding.

Employer branding is not solely about getting everyone aware of a company’s existence, instead, it’s a delicate combination of crafting the right message to convey, designing the right platform to work on, choosing the right time to deploy, and targeting the right people to reach. By putting extra effort and attention into strategic employer branding, companies are unconsciously investing in their organization’s well-being in the long run.

Any type of employer branding work that is carefully and meaningfully crafted and executed can lead to the pooling of talents that share similar values as the company. This can lead to lesser problems in trying to find the right candidates to recruit, lesser hassle in trying to retain the right candidates, and lesser effort in trying to anoint candidates who are capable and willing to act as a company’s advocate.

Employer plays a big role in making the employer branding works, thus acquiring those conveniences above. Their ability to know exactly the problem they’re facing and their willingness to prioritize tackling the most urgent and important problem is golden traits to have. By knowing exactly which challenge an employer wants to focus on and strategically allocating available resources and energy to tackle said challenge, we will be able to effectively decrease the amount of employer brand work we need to do next.