AMBIZ Regenerating The Possible

Are Webinars Still Relevant?

June, 2023 — Written by Trineke Haruko

In Brief
  • The recruitment process starts by identifying the organization’s needs, follows by talent sourcing and talent selection before finally arriving at offering and onboarding.
  • The keys to successful recruitment are preparedness and open-mindedness.
  • The recruitment process needs to be planned and done thoughtfully and carefully to get the most fitted talents.

Though maybe webinars are starting to lose their appeal to a world that is now more open to in-person interactions, webinars, to date, are still one of the very few ways one can learn from experts from all around the globe with little to no spending required. It even provides more benefits for the companies due to its cost-effectiveness and scalability, yet still allows interactive engagement with the participants.

To keep gaining those benefits, companies should plan webinars thoughtfully by putting the target audience’s needs and interests into consideration. Here are the things you should do to have a relevant webinar:

  1. Define the webinar's objective
  2. Setting the true objective for webinars can help companies to narrow down their target audience and the themes that should be brought up.

  3. Understand the target audience
  4. Understand the target audience's demographics, interests, and pain points. Make sure to consider their level of knowledge and expertise in the topic area.

  5. Choose a compelling topic
  6. Select a topic that addresses a relevant challenge or interest for the target audience. To find relevant topics, utilize platforms that allow you to connect with your talent pool directly and ask them what they want to learn from you, as a company. You can also find this data online, though it might not be as precise as asking it directly to your talent pool.

  7. Use engaging visuals
  8. Visual elements such as slides, graphics, and videos can enhance the webinar's appeal and help in conveying information effectively. However, make sure to always keep everything balanced and to regularly check in with the audience.

  9. Gather feedback and evaluate
  10. This is a very important step, as it also gives you not only access to their thoughts about the webinar but also ideas as to what topics you should cover next. Make sure to keep the feedback form concise by only asking the right questions.

Webinars might start to lose its appeal to some people, but with its perks and benefits, it is still one of the best ways to gain knowledge affordably. The responsibility falls on companies—as organizers—to keep webinars stay relevant among the target audience.

Ardelia Pratista A.
Senior Associate Consultant for Employer Branding |

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