- The recruitment process starts by identifying the
organization’s needs, follows by talent sourcing and talent selection before finally arriving at
offering and onboarding.
- The keys to successful recruitment are preparedness and
- The recruitment process needs to be planned and done
thoughtfully and carefully to get the most fitted talents.
maybe webinars are starting to lose their appeal to a world that is now more open to in-person
interactions, webinars, to date, are still one of the very few ways one can learn from experts from
all around the globe with little to no spending required. It even provides more benefits for the
companies due to its cost-effectiveness and scalability, yet still allows interactive engagement
with the participants.
gaining those benefits, companies should plan webinars thoughtfully by putting the target audience’s
needs and interests into consideration. Here are the things you should do to have a relevant
- Define the webinar's objective
Setting the true objective for webinars can help companies to narrow down their target audience
and the themes that should be brought up.
- Understand the target audience
Understand the target audience's demographics, interests, and pain points. Make sure to consider
their level of knowledge and expertise in the topic area.
- Choose a compelling topic
Select a topic that addresses a relevant challenge or interest for the target audience. To find
relevant topics, utilize platforms that allow you to connect with your talent pool directly and
ask them what they want to learn from you, as a company. You can also find this data online,
though it might not be as precise as asking it directly to your talent pool.
- Use engaging visuals
Visual elements such as slides, graphics, and videos can enhance the webinar's appeal and help
in conveying information effectively. However, make sure to always keep everything balanced and
to regularly check in with the audience.
- Gather feedback and evaluate
This is a very important step, as it also gives you not only access to their thoughts about the
webinar but also ideas as to what topics you should cover next. Make sure to keep the feedback
form concise by only asking the right questions.
might start to lose its appeal to some people, but with its perks and benefits, it is still one of
the best ways to gain knowledge affordably. The responsibility falls on companies—as organizers—to
keep webinars stay relevant among the target audience.