Predictive sales science
What the client really needed
The commercial organization was already measuring competencies. The real gap was knowing which specific behaviors could explain differences in sales conversion, revenue contribution, and breadth of customer coverage across the sales force.
Predictive sales science
What AMBIZ built
AMBIZ combined online assessment data, situational judgement tests, and 360-degree feedback into a predictive modeling workflow using XGBoost and multiple linear regression. The goal was practical: move from generic assessment to a commercial formula leadership could use.
Predictive sales science
What the models revealed
The deck shows a model fit of 85.6 percent for sales conversion and a direct revenue formula in which Communication and Influencing predicts an additional 190.3K per point. It also surfaced a counterintuitive finding: over-weighting strategic account management can suppress raw coverage, forcing a sharper training strategy.